• Marketing by the numbers.

    Here are some metrics worth looking at to determine the success of your efforts.

  • How to make an impactful product video.

    Product videos are a powerful way to communicate in today’s digital landscape. Indeed, most marketers understand the importance of not just capturing attention, but holding it. That’s where product videos come into play.

  • How automated healthcare marketing can encourage healthy behavior.

    A well-executed automated healthcare marketing campaign can lead to healthier outcomes for patients. Here’s how to do it.

  • Strategic brand positioning: a long-term vision for success.

    Creating a place for your brand in consumers’ hearts and minds is both art and science. Consider taking these steps to strategically position your products.

  • Eight trends that define the current marketing landscape (and what to do about them).

    Navigating the dynamic of our modern market landscape requires more than just awareness of trends. Actionable strategies are needed to meet consumers’ evolving demands. That’s easier said than done, of course. Incorporating prevailing trends into your marketing strategy, while ensuring relevance, resonance, and results, is rarely a seamless transition internally. Externally, clients and consumers want…

  • How AI can support social media marketing objectives.

    The role of artificial intelligence (AI) is growing in many industries. That includes social media. The power of AI to harness text, image, audio and video uses introduces opportunities for content creation, data analysis, and more. Along with these benefits comes serious concerns about privacy and safety.