Marketing Automation Developer

Are you a person that loves to see how data flows and works? Do you love to code in HTML? If so, we may have the position for you at ddm!

ddm is a mid-sized marketing and communications firm based in Grand Rapids and full of people who love what they do and take both their clients’ and teams’ success personally. This full-time Automated Email Marketing Developer position includes hands-on implementing, deploying, and supporting automated marketing solutions and reporting dashboards for ddm’s clients. This involves aggregating multiple sources of data to create and/or send targeted, specific messages through multiple channels. At ddm, the Automated Email Marketing Developer works closely with account teams to translate marketing expectations into solutions that meet or exceed client goals.

The best candidates will be part data workflow strategist, part creative, and part coder. They will have experience developing and implementing email-specific HTML/CSS in at least one marketing automation platform (MAP). They will have an innate love of learning new platforms and coding languages. The ideal candidate will have the desire to understand both the overarching goals and concepts of automations as well as the nuances of complex data. You must be able to find and extract data from any source available—spreadsheets, databases, text files, and modern cloud-based customer relationship managers (CRMs)—as well as design and develop communication pieces such as emails, SMS messages, push notifications, printed mail, and reporting dashboards. In summary, you will drive effective solutions that support best practices in multiple platforms to execute campaigns for multiple clients.

Some important considerations:

What does a Marketing Automation Developer do?

Your roles:

Provide creative and valuable marketing automation solutions
Develop and meet budgets and timelines on multiple projects
Own your code—clean, concise, efficient—and seek to improve it
Be an expert on multiple marketing automation platforms
Continually learn new technology and platforms
Manage and translate database and list data appropriately
Create automation flowcharts and documentation
Create reports and plans for continuous improvement
Ensure all deliverables are always fully tested, follow best practices, and align with design/brand requirements

Professional Skills + Qualifications Needed for Consideration:

MUST HAVE effective competence with email-specific HTML/CSS
Hands-on experience in producing effective automated marketing solutions (plan, build, test, edit, and deploy)
Ability and desire to learn new platforms and coding languages
Ability to effectively communicate with team members and clients to align plans, solve problems, and deliver solutions that get results
Demonstrate creative thinking, problem solving, and piecing together technical puzzles
Experience in evaluating and advising on the selection, implementation, updating, and management of new automation software
Understand how to integrate and maintain the integrity of key systems (CRM, MAP, reporting dashboards, website, blog, analytics, product database) to ensure seamless, consistent data flow within and between systems
Exhibit the ability to use (or learn) AMPscript and basic SQL queries

Specific duties and responsibilities to support your roles:

Manage your own time and several simultaneous projects
Self-test work to ensure best practices and highest quality
Estimate time involvement in various projects
Work with marketing stakeholders, designers, and developers
Work with CRMs, MAPs, and other marketing solutions such as Salesforce CRM, HubSpot, SalesForce Marketing Cloud, Acoustic, Marketo, Pardot, MailChimp, and Campaign Monitor
Build reporting dashboards in platforms such as Google Data Studio, Power BI, and Tableau
Code email-specific HTML/CSS from scratch, beyond applying and updating pre-built templates
Set up and manage segments, contacts, reporting, app integration, and CRM integration
Handle graphics optimally and intelligently

About working at ddm

Specifics that guide expectations of all team members:

Embrace our passion: Amaze our clients

Understand our niche: Delivering extraordinary service and amazing solutions to highly complex or regulated industries.

Exhibit our core values:

Serve our clients tenaciously
Respect the team
Be curious – first ask why then tackle how
Run through the wall attitude
Deliver excellence, not excuses
Play up a level