Marketing Automation Manager

Do you feel called to lead a team of developers into the trenches of email marketing? If so, you might be a great fit for ddm!

As a Marketing Automation Manager, you will lead our marketing automation department and will be a key contributor to our agency's marketing automation strategy and implementation capabilities. The Marketing Automation Manager will work closely with our account leadership, interactive, creative, and media + content teams to provide our clients with effective omni-channel solutions.

The ideal candidate will have a combination of marketing automation platform (MAP) knowledge (e.g., Salesforce Marketing Cloud, HubSpot, Marketo, or Pardot), understanding of how marketing automation fits into a client’s marketing mix, experience in training and managing a team, business analyst insight, technical capabilities, and a solid understanding of marketing automation best practices.

Some important considerations:

What does a Marketing Automation Manager do?

Your roles:

Serve as Marketing Automation department leadership, management, and accountability (LMA)
Own team capacity, workflow and process
Recommend strategies on platforms, training, process, and staffing
Help grow current clients and land new business with account service
Integrate department with ddm strategy
Focus on integrated, multi-channel solutions

Professional skills + qualifications needed for consideration:

4-year degree in marketing/communications or relevant field
8+ years of experience in digital and email marketing
Salesforce Marketing Cloud experience a must
Deep expertise in marketing automation processes, including lead generation and nurturing, campaign management, and reporting
Knowledge of interface and data flow between marketing automation tools and CRMs
Proven leadership and management experience
Passionate about helping to attract, land, and lead clients to leverage marketing automation solutions
Highly effective verbal and written communication skills
Ability to quickly learn new industries and new business models
Ability to translate client/industry research into effective marketing automation strategies
Attention to detail with the ability to efficiently multi-task in a deadline-driven atmosphere
Ability to work independently within our collaborative team environment to meet client goals
Outstanding ability to think creatively and solve problems
Ability to implement and manage large scale marketing automation campaigns in a variety of different vertical markets
Analytically minded with extensive experience in analytics
Highly responsive and decisive with excellent follow-through habits

Specific duties and responsibilities to support your roles:

Lead the end-to-end strategy for configuration and implementation of marketing automation platform selection, workflows, campaigns, optimizations, reports, and billing
Own and optimize the department’s future-forward planning, research, industry trends, best practices, and evolving tactics
Create strategic workflow plans that integrate databases (e.g., CRM, data warehouse/lake, reports) and MAPs for marketing purposes to align with business and campaign goals to create effective and measurable solutions
Integrate the department with ddm’s internal marketing efforts
Onboard and train new marketing automation team members
Integrate with account service teams
Determine marketing automation solutions to reach client audiences, goals, and objectives
Multi-task across multiple campaigns and clients
Help grow ddm roster of clients that leverage marketing automation services

About working at ddm

Specifics that guide expectations of all team members:

Embrace our passion: Amaze our clients

Understand our niche: Delivering extraordinary service and amazing solutions to highly complex or regulated industries.

Exhibit our core values:

Serve our clients tenaciously
Respect the team
Be curious – first ask why then tackle how
Run through the wall attitude
Deliver excellence, not excuses
Play up a level