Given the ongoing breakthroughs in technology and frequent changes in consumer preferences, it’s more important than ever for business leaders to be aware of new trends in their industries. It’s just as vital for marketing agencies to identify and quickly implement these strategies to drive positive results and revenue.
Knowledge of past, present + future
Whether it’s account-based marketing, email automation, personalization, or voice search, each new year brings about new marketing trends to consider. Staying at the forefront of new developments is key for marketing firms such as ddm, but we also know traditional marketing principles and tactics still remain relevant.
This type of in-depth knowledge is just one of the benefits of partnering with an established and integrated full-service agency such as ours. You get the benefits of experienced marketers who understand which efforts have stood the test of time, and which are influencing the future.
Monitoring trends
Agencies must continue to evolve in order to keep pace with consumer demands and behaviors. Here at ddm, our account teams take the time to research new trends and learn how various target audiences are likely to interact with them. We regularly participate in industry webinars and subscribe to publications, trade journals, and magazines that highlight the latest developments.
Our eyes are open, and our ears are to the ground. Through our memberships in key industry trade associations, our team members regularly network with national experts and leaders in the financial, healthcare, and manufacturing fields.
Your business matters to us, too
We also know that paying attention to the latest trends isn’t the only thing that’s important. It’s just as valuable for us to become more educated about our clients, their customers, and their industries. When we have a better understanding of those aspects, we can better serve clients and help them achieve their goals. We make it our business to learn our clients’ business.
We take our clients’ success personally, and that’s because we take the time to learn and grow with them.