GRAND RAPIDS, MI, January 22, 2021 — For advertisers, content marketing and media placement are becoming increasingly intertwined.
Every year, marketers are reporting an increased spend on content marketing. However, this content is ineffective if an audience does not know it exists. To increase the impact of marketing efforts, it is vital that coordination exists between all paid, earned, and owned communication channels.
ddm marketing + communications has recently produced a new, informative white paper on the importance of integrating media and content strategy.
This marketing resource provides expert industry insight on paid advertising efforts, the importance of finding a relevant story, effective methods of content distribution, and advice on measuring success.
“When it comes to successful marketing, content is — and always will be — king. To be successful, content must be valuable and specifically targeted to an identified audience through proper distribution channels. When it comes to media plans and content marketing, the two are a perfect match. Our latest industry white paper provides an overview on the vital need to integrate media and content strategies,” said Troy Boehm, digital marketing manager at ddm.
The white paper is available free of charge to all members of the B2B and B2C business community.
Download a PDF version of this press release .