Healthcare focus: Integrating media and content strategy

At a time when many health organizations are struggling, and have been hit hard by the pandemic, budgets are being scrutinized and tactics that drive growth are being prioritized. Content marketing is one of those proven tactics. According to True North Custom’s The State of Healthcare Content Marketing report, 90% of healthcare marketers use content marketing.

Additionally, healthcare digital advertising spend continues to increase year-over-year. At ddm, we understand that there is power when content marketing and digital advertising efforts work together. This integrated approach leads to greater reach and frequency of messaging to target audiences.

When compelling and coordinated content is distributed through paid, earned, and owned channels, it has the best chance of producing awareness and action.