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Healthcare focus: Integrating media and content strategy

healthcare media + content white paper

At a time when many health organizations are struggling, and have been hit hard by the pandemic, budgets are being scrutinized and tactics that drive growth are being prioritized. Content marketing is one of those proven tactics. According to True North Custom’s The State of Healthcare Content Marketing report, 90% of healthcare marketers use content marketing.

Additionally, healthcare digital advertising spend continues to increase year-over-year. At ddm, we understand that there is power when content marketing and digital advertising efforts work together. This integrated approach leads to greater reach and frequency of messaging to target audiences.

When compelling and coordinated content is distributed through paid, earned, and owned channels, it has the best chance of producing awareness and action.

Please download our white paper to learn more about the ways media and content strategy work together to increase awareness and drive organizational growth. 

Document cover - Integrating Media and Content Strategy

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See how we can help

Talk directly with our media and content experts at ddm.

Or, learn more about how we approach media and content strategy. 

Troy Boehm Troy Boehm

Media Team Lead

Christine VanTimmerenChristine VanTimmeren

Content Team Lead