Every year, marketers are reporting an increased spend on content marketing. However, this content is ineffective if an audience does not know that it exists. Your content isn’t doing you any good if it’s your best kept secret.
Effective content distribution is an imperative part of an integrated media and content strategy. When paid, earned and owned efforts are working together, your message is amplified.
In this white paper, explain the benefits of incorporating paid media into your content strategy. Plus, we highlight the attributes of great content and how to find content ideas within your own organization.
