Promoting the importance of community health centers.
Nationwide, there are more than 1,400 Federally Qualified Health Centers (FQHCs) serving approximately 29 million patients. Community health centers once served a very distinct patient population—those who were uninsured or underinsured.
However today, in addition to caring for uninsured patients, community health centers are often competing with larger hospitals, medical groups and health systems for commercially insured patients seeking primary care and ancillary services. As the number of FQHCs has increased, their business models have needed to evolve and adapt to remain viable in a competitive market.
Today, many community health centers are realizing the need to incorporate for-profit business strategies into their organizations. By developing strategic marketing and communication plans, community health centers are able to more effectively promote their services and capabilities.
Choosing a marketing partner that has real-world experience partnering with community and Federally Qualified Health Centers is vital to succeeding within this highly complex industry.
Please download our white paper to learn more and hear from community health leaders about their thoughts on partnering, collaborating and competing for patients.