Content marketing has been, and continues to be, a growing trend for both B2B and B2C companies. Budgets dedicated to content marketing efforts are increasing, and at the same time, media spend is also rising.
We’ve found that the efforts of media and content strategy are inextricably linked, and work better in conjunction with each other. Effective messaging and coordinated content distributed across paid, earned and owned channels increases the frequency with which messages reach target audiences and can lead to higher conversions.
In this webinar, we shared actionable steps to integrate your content marketing and media efforts, detailed the specific goals these efforts can help companies achieve and the benefits of optimizing content for the channel in which it is served.
Watch the replay