Articles + Resources

media campaign infographic
Infographic - How to develop an integrated media strategy

Our custom infographic guides you through the four key elements of developing a successful integrated media strategy.

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media and content strategy press release
ddm marketing + communications publishes white paper on integrating media and content strategies

Full-service marketing firm continues to provide thought leadership expertise to B2B and B2C clients across the country.

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how to nail your brand launch or rebrand
How to nail your brand launch or rebrand

Considering a brand launch or a rebrand this year, or even next year? Before you even think about it, read through our three-step process and key challenges to avoid.

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Media strategy in 2021
Planning for the uncharted: How to approach your 2021 media strategy

Struggling with your media plan? We’re sharing our ultimate guide to building a successful integrated media strategy in 2021.

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Q&A with Nativo
Native advertising: How to create a native ad that really works

We’re sharing exclusive insights and advice for creating native ads from our partner Nativo.

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2021 digital marketing priorities
2021 priorities for digital marketing teams

We have a pulse on the digital marketing priorities executives have in 2021, and are breaking down the highlights.

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media planning for 2020 -webinar -hero
Webinar: Media planning in 2021 – Overcoming 2020’s volatility

We’re taking a look back at the trends that emerged in 2020 and how they can propel you forward in building a successful 2021 strategy. We’ll explore how to pivot quickly, why you shouldn’t table your media plans, and how to capitalize on efficiencies and track performance.

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the heart of the matter
The heart of the matter

ddm's president Jordan Buning shares his thoughts on lessons marketers learned in 2020.

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keep it simple
Say it simple, would ya?

Our trusted copywriting partner Adam Barr shares why simplicity in brand messaging can lead to better engagement with audiences.

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continuous website improvement
Keep your website maintained with continuous improvement worksheet

We're showing you how to evolve and improve your website over time so it doesn't fall into disrepair.

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National Cookie Day
If you give a website a cookie

In honor of National Cookie Day, we're letting you in on the secrets of that other kind of cookie: the web browser cookie.

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An inside look at designing a college mascot -cover
An inside look at designing a college mascot

When Southwestern Michigan College asked ddm to help update its roadrunner mascot, we eagerly accepted the challenge.

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30 for Thirty -cover
Thirty for 30

Over our last 30 years, we have had the distinct honor of partnering with incredible organizations who have trusted us with unforgettable projects. So, in recognition of our 30th anniversary, we’re going into the vault and sharing 30 projects.

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Developing an effective digital + traditional advertising strategy for healthcare -cover
Developing an effective digital + traditional advertising strategy for healthcare

Don't just have a media plan, develop an effective one. We break down key elements and considerations.

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Internal and external collaboration is key to new website success -cover
Internal and external collaboration is key to new website success

Metro Health – University of Michigan Health partners with ddm to overhaul its website and create a more cohesive and patient-centered online experience.

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Choose a marketing firm that values the past and looks to the future -cover
Choose a marketing firm that values the past and looks to the future

Marketing trends are constantly evolving and as a marketing firm, we are too.

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Healthcare focus: Integrating media and content strategy -cover
Healthcare focus: Integrating media and content strategy

Content marketing and media placement are becoming increasingly intertwined throughout the healthcare industry.

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Three tips for creating content like a journalist -cover
Three tips for creating content like a journalist

Lend credibility, interest and purpose to your marketing storytelling with these tips.

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Physician engagement = increased satisfaction and success -cover
Physician engagement = increased satisfaction and success

Physician engagement strategies are vital for a health system’s success. A highly-engaged physician equates to quality patient care, lower costs, increased efficiency and improved patient safety.

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ddm marketing + communications nominated for best native advertising platform award -cover
ddm marketing + communications nominated for best native advertising platform award

ddm is being recognized for its ongoing commitment to optimizing both user and business-side experience.

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Navigating the new normal together - 2020 WHPRMS annual conference -cover
Navigating the new normal together - 2020 WHPRMS annual conference

ddm senior healthcare account manager John Gonda presented at this year's Wisconsin Healthcare Public Relations & Marketing Society conference. He shares his takeaways from the event.

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On the hunt for the Holy Grail of sales tools -cover
On the hunt for the Holy Grail of sales tools

Maybe it's the Holy Grail. Maybe it's just good technology. But we're detailing one way we consolidate large volumes of sales data using a singular tool.

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Your #1 salesperson: your website -webinar replay -cover
Your #1 salesperson: your website webinar replay

Is your website your #1 salesperson? It should be! Learn how to improve your website’s ability to capture leads and empower sales.

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Email deliverability: Are your email marketing efforts working -cover
Email deliverability: Are your email marketing efforts working?

One out of five marketing emails never makes it to the recipient's inbox. We're providing tips to ensure your emails are delivered and explaining how your sender reputation score influences deliverability.

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Stepping toward transformation -cover
Stepping toward transformation

The changes and disruptions organizations are currently experiencing could be stepping stones to positive transformation.

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ddm marketing + communications Celebrates 30th Anniversary -building
ddm marketing + communications celebrates 30th anniversary

ddm marketing + communications is a full-service marketing firm that continues to serve B2B and B2C clients across the country.

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3 marketing tactics that drive new patient volume -cover
3 marketing tactics that drive new patient volume

Given primary care’s significant financial impact, it should be a key part of any hospital or medical group marketing and growth strategy.

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30 Years: Serving. Growing. Thriving. -cover
30 Years: Serving. Growing. Thriving.

In October of 2020, we are recognizing ddm marketing + communication’s 30th anniversary.

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How to build an effective SEO strategy -cover
How to build an effective SEO strategy

While technical aspects of SEO are important, we want to drive home the value content optimization has on SEO.

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questions that lead to better, more compelling social media writing -cover
15 questions that lead to better, more compelling social media writing

We’re letting you in on the secret of how our writers bust out of writing fatigue to craft compelling social media content.

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Importance of community partnerships -cover
The importance of community partnerships

Community health centers need to establish and grow trusted local partnerships to maximize the impact that centers can have on a population.

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The \
The "Altered State" of marketing and advertising

Our series titled “Altered State” highlights the stories of organizations making innovative marketing and advertising shifts in the midst of the pandemic.

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ddm partners with West Michigan non-profit Georgetown Harmony Homes -cover
ddm partners with West Michigan non-profit Georgetown Harmony Homes

ddm is assisting non-profit organization Georgetown Harmony Homes with marketing and fundraising efforts.

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Physicians and social media – opportunities and risks -cover
Physicians and social media – opportunities and risks

Social media is a powerful tool for physicians. Understanding the opportunities and risks is the first step to effectively engaging with patients.

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The importance of referring physicians -cover
The importance of referring physicians

When it comes to increasing hospital or medical group revenue, consider a referral management strategy.

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why PR should be part of your communications strategy -cover
Why should PR be part of your communications strategy?

While many believe that PR relates mainly to creating and distributing news releases or handling crises, in today’s fast-moving digital world, PR is so much more.

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How to build a media and content marketing powerhouse -cover
How to build a media and content marketing powerhouse

Give your content wings by incorporating paid media as part of your distribution strategy.

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Marketing Automation: No customers left behind! -webinar replay -cover
Marketing Automation: No customers left behind! Webinar Replay

Having an automated marketing strategy will save you money and ensure every lead is effectively nurtured.

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Financial services companies benefit with the right content marketing -cover
Financial services companies benefit with the right content marketing

Yes, financial services companies CAN invest in content marketing despite all of the financial regulations, guidelines and laws.

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Increasing awareness and reputation of Federally Qualified Health Centers -cover
Increasing awareness and reputation of Federally Qualified Health Centers

Throughout the country, Federally Qualified Health Centers (FQHCs) have become an integral part of the health care safety net for a vast majority of both uninsured and underinsured patients needing care. It’s becoming more important than ever for these health centers to increase their awareness and reputation among patients.

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The importance of crisis communication planning -cover
The importance of crisis communication planning

A crisis situation can unexpectedly impact organizations and businesses across all industries. To successfully respond, you need a framework to guide you.

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Strategies to help businesses achieve marketing goals during times of uncertainty -cover
Strategies to help businesses achieve marketing goals during times of uncertainty

During times of uncertainty, organizations need to alter their approach to key markets and customers. These key strategies can help.

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Q&A with Jordan Buning President, ddm marketing & communications -cover
Q&A with Jordan Buning President, ddm marketing & communications

This article was written by MiBiz senior writer Mark Sanchez.

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Developing a trusted client/agency relationship -cover
Developing a trusted client/agency relationship

When it comes to better understanding the dynamics behind successful and long-standing partnerships, we have a unique perspective.

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Plan for advertising success during and post COVID-19 -cover
How to strategize for advertising success during and post COVID-19

We want to support you through whatever advertising decisions you make during this time.

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Top media buying pitfalls -cover
The Top 3 Media Buying Pitfalls
Avoid the typical media buying pitfalls and launch a campaign that achieves your goals.
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Integrating Media & Content Strategy -webinar replay -cover
Integrating Media & Content Strategy Webinar Replay

Reach audiences with the power of media & content strategy

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ddm automation -cover
There’s automation and there’s ddm automation

ddm’s proprietary automation platform fulfills large and small financial services clients—and beyond.

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Content for the buyer’s journey -cover
Content for the buyer’s journey

Your audience expects to find content that directs them through each stage of their journey.

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Gartner 2020 trends -cover
Gartner 2020 Trends

ddm takes a look at Gartner’s marketing trend predictions for 2020.

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 Connectivity facilitates communication -cover
Connectivity facilitates communication

Nearly every industry relies on a stable and unbreakable internet connection to facilitate both internal and external communication.

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Paid media and content strategy are powerful allies -cover
Paid media and content strategy are powerful allies

So many channels, so much content. Reaching your audience on those channels is easier than you think.

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staff additions accommodate growth at ddm -cover
ddm announces staff additions to accommodate continued growth

ddm marketing & communications has announced recent changes and additions to its Grand Rapids team to help accommodate continued growth among its client base.

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Get your content off the shelf and in front of your target audiences -cover
Get your content off the shelf and in front of your target audiences

60-70% of the content businesses create goes unused. The fix? Start creating with intention.

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Jordan Buning announced as ddm's new President -cover
ddm announces Jordan Buning as new President

Full-service firm positions itself for next phase of evolution and client growth within highly complex and regulated industries.

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Communicating during mergers and acquisitions -Doug Apple -cover
Communicating during mergers and acquisitions

For any merger or acquisition to be successful, organizations need to develop engaging two-way communication strategies to address the needs of all their stakeholders.

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Patient Experience -Doug Apple -cover
Patient Experience

Gone are the days when hospitals, doctors and insurers had full control of the health industry.

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Improving physician engagement and satisfaction -cover
Improving physician engagement and satisfaction

Across the country, doctors’ ability to practice medicine and care for their patients is increasingly impacted by ongoing government regulations and administrative requirements.

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webinar replay -physician engagement and satisfaction -cover
Physician engagement and satisfaction webinar replay

Across the country, doctors’ ability to practice medicine and care for their patients is increasingly impacted by ongoing government regulations and administrative requirements.

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 Doug Apple on Physician Engagement & Satisfaction -cover
Doug Apple on physician engagement & satisfaction

Doug Apple, MD, Chief Clinical Officer at Bon Secours Mercy Health speaks to us about the important need for physician engagement programs and communicating the “why” to physicians.

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