Articles + Resources

National Cookie Day
If you give a website a cookie

In honor of National Cookie Day, we're letting you in on the secrets of that other kind of cookie: the web browser cookie.

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SMC roadrunner
An inside look at designing a college mascot

When Southwestern Michigan College asked ddm to help update its roadrunner mascot, we eagerly accepted the challenge.

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30 for Thirty updated
Thirty for 30

Over our last 30 years, we have had the distinct honor of partnering with incredible organizations who have trusted us with unforgettable projects. So, in recognition of our 30th anniversary, we’re going into the vault and sharing 30 projects.

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healthcare media strategy
Developing an effective digital + traditional advertising strategy for healthcare

Don't just have a media plan, develop an effective one. We break down key elements and considerations.

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Metro Website Project
Internal and external collaboration is key to new website success

Metro Health – University of Michigan Health partners with ddm to overhaul its website and create a more cohesive and patient-centered online experience.

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ddm monitors trends
Choose a marketing firm that values the past and looks to the future

Marketing trends are constantly evolving and as a marketing firm, we are too.

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healthcare media + content white paper
Healthcare focus: Integrating media and content strategy

Content marketing and media placement are becoming increasingly intertwined throughout the healthcare industry.

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marketing and journalism
Three tips for creating content like a journalist

Lend credibility, interest and purpose to your marketing storytelling with these tips.

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physician engagement blog image
Physician engagement = increased satisfaction and success

Physician engagement strategies are vital for a health system’s success. A highly-engaged physician equates to quality patient care, lower costs, increased efficiency and improved patient safety.

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Digiday Tech Awards
ddm marketing + communications nominated for best native advertising platform award

ddm is being recognized for its ongoing commitment to optimizing both user and business-side experience.

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WHPRMS conference follow up
Navigating the new normal together - 2020 WHPRMS annual conference

ddm senior healthcare account manager John Gonda presented at this year's Wisconsin Healthcare Public Relations & Marketing Society conference. He shares his takeaways from the event.

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Holy Grail of sales tools
On the hunt for the Holy Grail of sales tools

Maybe it's the Holy Grail. Maybe it's just good technology. But we're detailing one way we consolidate large volumes of sales data using a singular tool.

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Number 1 Salesperson webinar
Your #1 salesperson: your website webinar replay

Is your website your #1 salesperson? It should be! Learn how to improve your website’s ability to capture leads and empower sales.

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Email deliverability
Email deliverability - Are your email marketing efforts working?

One out of five marketing emails never makes it to the recipient's inbox. We're providing tips to ensure your emails are delivered and explaining how your sender reputation score influences deliverability.

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stepping toward transformation
Stepping toward transformation

The changes and disruptions organizations are currently experiencing could be stepping stones to positive transformation.

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ddm 30th anniversary
ddm marketing + communications Celebrates 30th Anniversary

ddm marketing + communications is a full-service marketing firm that continues to serve B2B and B2C clients across the country.

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primary care
3 marketing tactics that drive new patient volume

Given primary care’s significant financial impact, it should be a key part of any hospital or medical group marketing and growth strategy.

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30th anniversary
30 Years. Serving. Growing. Thriving.

In October of 2020, we are recognizing ddm marketing + communication’s 30th anniversary.

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SEO strategy
How to build an effective SEO strategy

While technical aspects of SEO are important, we want to drive home the value content optimization has on SEO.

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15 questions that lead to better, more compelling social media writing
15 questions that lead to better, more compelling social media writing

We’re letting you in on the secret of how our writers bust out of writing fatigue to craft compelling social media content.

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Importance of community partnerships Talking points
Importance of community partnerships

Community health centers need to establish and grow trusted local partnerships to maximize the impact that centers can have on a population.

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Altered State article
The "Altered State" of marketing and advertising

Our series titled “Altered State” highlights the stories of organizations making innovative marketing and advertising shifts in the midst of the pandemic.

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GHH Talking Points
ddm partners with West Michigan non-profit Georgetown Harmony Homes

ddm is assisting non-profit organization Georgetown Harmony Homes with marketing and fundraising efforts.

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Physicians and social media – opportunities and risks talking points
Physicians and social media – opportunities and risks

Social media is a powerful tool for physicians. Understanding the opportunities and risks is the first step to effectively engaging with patients.

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Importance of referring physicians talking points
Importance of referring physicians

When it comes to increasing hospital or medical group revenue, consider a referral management strategy.

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Talkings Points PR for Small Business
Why should PR be part of your communications strategy?

While many believe that PR relates mainly to creating and distributing news releases or handling crises, in today’s fast-moving digital world, PR is so much more.

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Media and Content Whitepaper
How to build a media and content marketing powerhouse

Give your content wings by incorporating paid media as part of your distribution strategy.

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ddm webinar marketing automation image
Marketing Automation: No customers left behind! Webinar Replay

Having an automated marketing strategy will save you money and ensure every lead is effectively nurtured.

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Talking Points Financial Services
Financial services companies benefit with the right content marketing

Yes, financial services companies CAN invest in content marketing despite all of the financial regulations, guidelines and laws.

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Whitepaper FQHC
Increasing awareness and reputation of Federally Qualified Health Centers

Throughout the country, Federally Qualified Health Centers (FQHCs) have become an integral part of the health care safety net for a vast majority of both uninsured and underinsured patients needing care. It’s becoming more important than ever for these health centers to increase their awareness and reputation among patients.

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Crisis Talking Points
Importance of Crisis Communication Planning

A crisis situation can unexpectedly impact organizations and businesses across all industries. To successfully respond, you need a framework to guide you.

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Marketing Goals Announcement
Strategies to help businesses achieve marketing goals during times of uncertainty

During times of uncertainty, organizations need to alter their approach to key markets and customers. These key strategies can help.

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ddm announcement MIBiz
Q&A with Jordan Buning President, ddm marketing & communications

This article was written by MiBiz senior writer Mark Sanchez.

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Talking Points, partnership
Developing a trusted client/agency relationship

When it comes to better understanding the dynamics behind successful and long-standing partnerships, we have a unique perspective.

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Talking Points Digital Advertising
How to strategize for advertising success during and post COVID-19

We want to support you through whatever advertising decisions you make during this time.

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Media Buying Pitfalls Talking Point
The Top 3 Media Buying Pitfalls
Avoid the typical media buying pitfalls and launch a campaign that achieves your goals.
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Webinar content and media
Integrating Media & Content Strategy Webinar Replay

Reach audiences with the power of media & content strategy

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Talking Points Automation
There’s automation and there’s ddm automation

ddm’s proprietary automation platform fulfills large and small financial services clients—and beyond.

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Buyers Journey Graphics
Content for the buyer’s journey

Your audience expects to find content that directs them through each stage of their journey.

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Gartner Trends
Gartner 2020 Trends

ddm takes a look at Gartner’s marketing trend predictions for 2020.

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 Connectivity Facilitates Communication
Connectivity facilitates communication

Nearly every industry relies on a stable and unbreakable internet connection to facilitate both internal and external communication.

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Paid media and content strategy are powerful allies
Paid media and content strategy are powerful allies

So many channels, so much content. Reaching your audience on those channels is easier than you think.

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JoAnne & John
ddm announces staff additions to accommodate continued growth

ddm marketing & communications has announced recent changes and additions to its Grand Rapids team to help accommodate continued growth among its client base.

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Content off the shelf and in front of your target audiences
Get your content off the shelf and in front of your target audiences

60-70% of the content businesses create goes unused. The fix? Start creating with intention.

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jordan president annoucement
ddm announces Jordan Buning as new President

Full-service firm positions itself for next phase of evolution and client growth within highly complex and regulated industries.

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Mergers & Acquisitions Doug Apple
Communicating during mergers and acquisitions

For any merger or acquisition to be successful, organizations need to develop engaging two-way communication strategies to address the needs of all their stakeholders.

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Patient Expierence Doug
Patient Experience

Gone are the days when hospitals, doctors and insurers had full control of the health industry.

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Physician engagement Whitepaper
Improving physician engagement and satisfaction

Across the country, doctors’ ability to practice medicine and care for their patients is increasingly impacted by ongoing government regulations and administrative requirements.

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Webinar Cover
Physician engagement and satisfaction webinar replay

Across the country, doctors’ ability to practice medicine and care for their patients is increasingly impacted by ongoing government regulations and administrative requirements.

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 Doug Apple on Physician Engagement & Satisfaction
Doug Apple on physician engagement & satisfaction

Doug Apple, MD, Chief Clinical Officer at Bon Secours Mercy Health speaks to us about the important need for physician engagement programs and communicating the “why” to physicians.

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Financial Webinar Replay
New privacy laws: how financial marketers can stay ahead of the curve

The U.S. will soon have its own data protection laws following the recent EU General Data Protection Regulation (GDPR) privacy rules established in Europe.

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