The educational environment has evolved into a highly competitive arena that demands institutions to distinguish themselves from the crowd of alternatives that students and parents have for their education. Effectively marketing educational institutions, whether K-12 or colleges and universities, requires an ability to connect prospective students and parents to your institution.
With over 20 years of practical knowledge in education, ddm has extensive experience in developing everything from recruitment plans and enrollment strategies to meeting lead goals in compelling ways. We understand the dynamics of the educational environment, the audience you’re trying to reach and the appropriate strategies that produce highly effective results. And our full-service approach to marketing and communications means we can provide you expertise from strategy and planning to creative development and media placement.