Hastings - Logo - White

With limited investment in marketing in recent years and aggressive competition, Hastings Manufacturing, a leading global producer of piston rings, sought guidance in re-positioning their brand in support of global growth and expansion.

Hastings Client Profile

Working closely with Hastings leadership and marketing department, ddm relaunched the Hastings Piston Rings brand reflective of its heritage – hard-working, built to last and committed to leading for years to come. Pioneers, but always advancing as a global leader in piston ring technology.

In a short period of time, this reinvigorated brand has been applied across all facets of its marketing efforts.

Key priorities within this effort include:

  • Update overall brand positioning, related components and standards for application/utilization of logo, images, graphics and messaging across traditional and digital marketing channels.
  • Redevelop sales and marketing materials that were dated and lacked consistent messaging and graphic design.
  • Re-build the company’s website to reflect current branding, best practice usability standards and customer resource demands to navigate a deep and technically complex product line.

Hastings Logo Character

Hastings Logo Animated

How We've Served

  • Creation of brand standards
  • New global brand positioning/key messaging
  • Logo design and development (Corporate, Product and Performance)
  • Manufacturing facility photo shoot
  • Website redesigns (Corporate, Performance, Mexico and Europe)
  • Social media strategy and management (U.S., Mexico, Brazil and Europe)
  • Video concepting and production
    • Brand identity video in English, Spanish, Portuguese
    • Tech Tip videos: English and Spanish
  • Digital advertising campaigns (U.S. and Mexico)
  • Email template design and campaign creation
  • Tradeshow graphic creation
  • Miscellaneous collateral creation
Case Study - Hastings - Website Right
  • Catalog Cover 2016

  • Ad

  • Booth

  • Booth

  • Packaging

More Client Profiles

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Grand Rapids MI 49503
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