With limited investment in marketing in recent years and aggressive competition, Hastings Manufacturing, a leading global producer of piston rings, sought guidance in re-positioning their brand in support of global growth and expansion.
Hastings Client Profile
Working closely with Hastings leadership and marketing department, ddm relaunched the Hastings Piston Rings brand reflective of its heritage – hard-working, built to last and committed to leading for years to come. Pioneers, but always advancing as a global leader in piston ring technology.
In a short period of time, this reinvigorated brand has been applied across all facets of its marketing efforts.
Key priorities within this effort include:
- Update overall brand positioning, related components and standards for application/utilization of logo, images, graphics and messaging across traditional and digital marketing channels.
- Redevelop sales and marketing materials that were dated and lacked consistent messaging and graphic design.
- Re-build the company’s website to reflect current branding, best practice usability standards and customer resource demands to navigate a deep and technically complex product line.
Catalog Cover 2016