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Insights

Our goal is to provide the latest perspectives, viewpoints, and insights for decision-makers in highly complex and highly regulated industries. Through original articles, white papers, and research we are pleased to share our experience and expertise.

Articles
Riding the wave of algorithm-based copy creation
As Google moves its advertising customers from expanded text ads into responsive search ads, we explore why the change is important and how you can use it to benefit your campaign.

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News
ddm - Jordan Buning Adweek Article
Why you should care more about customer satisfaction than you currently do
Customer satisfaction is an integral part of conducting successful business. In Adweek, ddm president Jordan Buning emphasizes the need to collect feedback from your customer base.

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White Papers + Research
2021 Digital Healthcare Report: Patient Perspectives
Is digital healthcare a revolution or an evolution? Our exclusive research reveals what Midwest healthcare consumers think about digital healthcare and how the pandemic influenced their preferences.

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