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A strategic brand hierarchy is key for customer clarity. See how we established a hierarchy for a global workplace solutions manufacturer.
Ready to launch your next outdoor campaign? We’re sharing tips and insights for planning and designing successful outdoor ads.
Telehealth is the ideal complement to in-person care delivered locally at Federally Qualified Health Centers, but it's not without challenges.
The battle between digital and traditional media tactics shouldn't be a battle at all. Healthcare marketers need both to be successful.
We talk with healthcare executive Joshua Troast about the current state of healthcare and where it's headed in the future.
Harness the power of social media connections and interactions to grow and engage your patient audience.
Building an email newsletter doesn’t have to be a time consuming process. See how we automate content for clients using RSS feeds.
We’re walking you through everything you need to know about what marketing automation is, workflows you can implement, and potential roadblocks to be aware of.
We’re taking a look back at the trends that emerged in 2020 and how they can propel you forward in building a successful 2021 strategy. We’ll explore how to pivot quickly, why you shouldn’t table your media plans, and how to capitalize on efficiencies and track performance.
Our custom infographic guides you through the four key elements of developing a successful integrated media strategy.
Full-service marketing firm continues to provide thought leadership expertise to B2B and B2C clients across the country.
Considering a brand launch or a rebrand this year, or even next year? Before you even think about it, read through our three-step process and key challenges to avoid.
Struggling with your media plan? We’re sharing our ultimate guide to building a successful integrated media strategy in 2021.
We’re sharing exclusive insights and advice for creating native ads from our partner Nativo.
We have a pulse on the digital marketing priorities executives have in 2021, and are breaking down the highlights.
When the goal is online sales, a strategic omni-channel approach delivers.
ddm's president Jordan Buning shares his thoughts on lessons marketers learned in 2020.
Our trusted copywriting partner Adam Barr shares why simplicity in brand messaging can lead to better engagement with audiences.
We're showing you how to evolve and improve your website over time so it doesn't fall into disrepair.
In honor of National Cookie Day, we're letting you in on the secrets of that other kind of cookie: the web browser cookie.
When Southwestern Michigan College asked ddm to help update its roadrunner mascot, we eagerly accepted the challenge.
Don't just have a media plan, develop an effective one. We break down key elements and considerations.
Metro Health – University of Michigan Health partners with ddm to overhaul its website and create a more cohesive and patient-centered online experience.
Marketing trends are constantly evolving and as a marketing firm, we are too.
Content marketing and media placement are becoming increasingly intertwined throughout the healthcare industry.
Lend credibility, interest and purpose to your marketing storytelling with these tips.
Physician engagement strategies are vital for a health system’s success. A highly-engaged physician equates to quality patient care, lower costs, increased efficiency and improved patient safety.
ddm is being recognized for its ongoing commitment to optimizing both user and business-side experience.
Maybe it's the Holy Grail. Maybe it's just good technology. But we're detailing one way we consolidate large volumes of sales data using a singular tool.
Is your website your #1 salesperson? It should be! Learn how to improve your website’s ability to capture leads and empower sales.
One out of five marketing emails never makes it to the recipient's inbox. We're providing tips to ensure your emails are delivered and explaining how your sender reputation score influences deliverability.
The changes and disruptions organizations are currently experiencing could be stepping stones to positive transformation.
Given primary care’s significant financial impact, it should be a key part of any hospital or medical group marketing and growth strategy.
While technical aspects of SEO are important, we want to drive home the value content optimization has on SEO.
We’re letting you in on the secret of how our writers bust out of writing fatigue to craft compelling social media content.
Community health centers need to establish and grow trusted local partnerships to maximize the impact that centers can have on a population.
Our series titled “Altered State” highlights the stories of organizations making innovative marketing and advertising shifts in the midst of the pandemic.
Social media is a powerful tool for physicians. Understanding the opportunities and risks is the first step to effectively engaging with patients.
When it comes to increasing hospital or medical group revenue, consider a referral management strategy.
While many believe that PR relates mainly to creating and distributing news releases or handling crises, in today’s fast-moving digital world, PR is so much more.
Give your content wings by incorporating paid media as part of your distribution strategy.
Having an automated marketing strategy will save you money and ensure every lead is effectively nurtured.
Yes, financial services companies CAN invest in content marketing despite all of the financial regulations, guidelines and laws.
We want to support you through whatever advertising decisions you make during this time.
Reach audiences with the power of media & content strategy
ddm’s proprietary automation platform fulfills large and small financial services clients—and beyond.
Your audience expects to find content that directs them through each stage of their journey.
ddm takes a look at Gartner’s marketing trend predictions for 2020.
Nearly every industry relies on a stable and unbreakable internet connection to facilitate both internal and external communication.
So many channels, so much content. Reaching your audience on those channels is easier than you think.
60-70% of the content businesses create goes unused. The fix? Start creating with intention.
For any merger or acquisition to be successful, organizations need to develop engaging two-way communication strategies to address the needs of all their stakeholders.
Gone are the days when hospitals, doctors and insurers had full control of the health industry.
Doug Apple, MD, Chief Clinical Officer at Bon Secours Mercy Health speaks to us about the important need for physician engagement programs and communicating the “why” to physicians.
The U.S. will soon have its own data protection laws following the recent EU General Data Protection Regulation (GDPR) privacy rules established in Europe.