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My Ryde is an innovative, progressive service created by Hoekstra Transportation to merge a luxurious automotive experience with a timeshare membership structure for corporate executives and families in the Grand Rapids area.

My Ryde Client Profile

With a fleet of custom upfit Mercedes Sprinter vans, My Ryde offers flexible, high-end benefits for business and family travelers.

Web Application Development

To launch this program, My Ryde was looking for a functional web application to power booking requests and vehicle availability. The customer interface requires standard booking details (date, time, duration), as well as accommodates special requests from passengers, delivery or pickup of the vehicle, driver requests, and more. With established internal processes, an off-the-shelf solution would not scale successfully with the projected growth of the program beyond the next three years.

ddm worked with My Ryde to scope out the requirements of the web application to compliment internal processes such as booking approval, check out and check in, vehicle mileage tracking, and driver assignment. Using Vue, a JavaScript framework, we custom-built the platform to accommodate all features of the service and to scale with a growing fleet and customer base.

Administrative Benefits

To coordinate My Ryde bookings, it is imperative that the system supports both customer and administrator privileges. Viewing requests, approving, and assigning vehicles/drivers reduces the amount of administrative tracking and paperwork required outside of the My Ryde website. Generating customer itineraries directly from the admin portal makes it simple and quick to communicate changes or confirmations with customers as their reservation approaches.


Developing a solution like this for unique and complex businesses is a process that requires innovation, creativity, and most importantly - communication between teams. ddm delivered creative development solutions for a customer problem and leveraged our technical tools and knowledge to succeed. Visit to learn more about this exclusive service.

About My Ryde

Sometimes how you travel is as important as where you're going. That's the thinking behind My Ryde, the ultra-luxury rideshare program designed for business or pleasure. Get behind the wheel of one of our exceptionally well-appointed vehicles, or schedule a driver. Discover My Ryde. Limited membership. Infinite luxury. 

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