Northwood University is a small, private university concentrated on business curriculum and related career paths. In its early years, Northwood developed a niche in the automotive industry helping dealers successfully develop sound business strategies and professional leadership practices.
Northwood University Client Profile
Over time, new degree programs were developed for students pursuing bachelor’s degrees in a variety of areas within Northwood’s business-focused model with added emphasis on entrepreneurship, innovation
Due in part to changing demographics, as well as inconsistent messaging and poor media placement, Northwood University had experienced ongoing enrollment decline. In many cases, potential business-minded students were either unaware of Northwood or uncertain whether the school met their professional interests.