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latest insights
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Strategic harmony: maximizing marketing impact with a messaging matrix
Summarizing your brand’s communications to better organize and guide your messaging is only the beginning. Key elements quickly come into play as you navigate the delivery and agility of your communication strategy.
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The strategic advantage of industry direct buys.
In traditional advertising, ad slots are purchased through negotiating with the people who sold them. If a company wanted their ads to run during a local news channel, both parties come to an agreement on how much the ads would cost, when they would air, and for how long. Advertising professionals know this technique as direct media buying.
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Marketing is not a foreign language.
The main challenge facing marketers in 2024 might not be a new one.