Email + marketing automation
The customer journey is a collection of individual experiences with your brand. If you’re ready to scale your efforts, it’s time to focus on a marketing automation strategy. Marketing automation helps you tailor customer interaction with relevant content and messaging at scale. Every interaction is based on customer data to create ongoing, seamless journeys through every brand touchpoint.
The power of marketing automation
Our expert team of marketing consultants offer our clients the digital expertise and capabilities to execute sophisticated digital marketing campaigns and automation.
Marketing automation services
- Marketing automation management
- Digital marketing campaign management
- Systems implementation
- Systems training + adoption
- Digital creative
The facts on marketing automation
What the experts say
- 50% of high-quality leads through company websites never get a response. [Marketo]
- 88% of the time, customers won’t reach out a second time if they don’t receive an initial response. [CRM Dynamics]
- Today’s buyer is 60–90% through the purchasing process before they reach out to a vendor. [Forrester Research]
The benefits received
- Customers receive relevant, personalized, and timely engagements aligned with their journey.
- Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost (Forrester Research)
- Save up to 12.2% in marketing time and money in the long run. [Invespcro.com]
Marketing automation process
- Define opportunity
- Define goals
- Define audience
- Define strategy
- Define data needs
- Plan data and communication framework
- Build communication pieces + framework
- Test automations
- Launch, evaluate + adapt
We’re walking you through everything you need to know about what marketing automation is, workflows you can implement, and potential roadblocks to be aware of.
One out of five marketing emails never makes it to the recipient's inbox. We're providing tips to ensure your emails are delivered and explaining how your sender reputation score influences deliverability.
From prospects to customers
When an organization is ready to scale efforts, it’s time to focus on a marketing automation strategy.