In less than 20 years, Spectrum Health has grown from two Grand Rapids-based hospitals to a nationally recognized health system with a dozen hospitals and treatment facilities including a state-of-the-art children’s hospital, 190 service sites 23,000 employees including a multi-specialty physician group with 1,400 employed providers serving the western half of Michigan.
Spectrum Health Client Profile
To suggest there’s a lot to say would be a vast understatement.
As Spectrum Health’s advertising partner, ddm has the unique responsibility of synthesizing a variety of distinctive messages into a cohesive, integrated presence and amplify them to the market. The outcome? Generate awareness, imprint positive perceptions, stimulate utilization and reinforce brand loyalty.
ddm has worked closely with Spectrum Health to identify brand pillars and message drivers that are foundational to campaign efforts then translating them into creative engagements that matter to the consumer. The outcome we want? People can affirm what they see, hear—and experience: Spectrum Health is giving them greater possibilities. While there are endless ways to communicate that message, four statements are at the core of the Spectrum Health story.
- Clinical Expertise – By providing expert providers, advanced technology, and exceptional treatments and care, Spectrum Health is becoming the destination for greater possibilities.
- Coordinated care – a healthy system that operates like a symphony with top medical minds working together for the best possible outcomes.
- Compassionate approach – How well are you being treated? Are you being heard? Are your needs being met? These questions are at the root of compassion.
- Care anywhere – The goal is for you to connect with a Spectrum Health provider, when and where you need care. It’s health care on your terms.
ddm provides the following services to Spectrum Health
- Brand communication strategy
- Campaign strategy and advertising development
- Service lines
- Regional hospitals
- Spectrum Health Medical Group
- Education events
- Digital media placement and management
Here for Your Health