Logo - Spectrum

In less than 20 years, Spectrum Health grew from two Grand Rapids-based hospitals to a nationally recognized health system with a dozen hospitals and treatment facilities including a state-of-the-art children’s hospital, 190 service sites 23,000 employees including a multi-specialty physician group with 1,400 employed providers serving West Michigan.

Spectrum Health Client Profile

To suggest there’s a lot to say would be a vast understatement.

For six years, ddm had the unique responsibility of synthesizing a variety of distinctive messages into a cohesive, integrated presence to amplify in the market. The outcome? Awareness, positive perceptions, utilization, and reinforcement of Spectrum Health's position in the marketplace with brand loyalty.

ddm worked closely with Spectrum Health to identify brand pillars and message drivers that were foundational to campaign efforts then translated them into creative engagements that mattered to the consumer. The outcome? People could affirm what they see, hear—and experience: Spectrum Health is giving them greater possibilities. While there are endless ways to communicate that message, four statements are at the core of the Spectrum Health story.

SH Asset 04

  • Clinical Expertise – By providing expert providers, advanced technology, and exceptional treatments and care, Spectrum Health is becoming the destination for greater possibilities.
  • Coordinated care – a healthy system that operates like a symphony with top medical minds working together for the best possible outcomes.
  • Compassionate approach – How well are you being treated? Are you being heard? Are your needs being met? These questions are at the root of compassion.
  • Care anywhere – The goal is for you to connect with a Spectrum Health provider, when and where you need care. It’s health care on your terms.

ddm provides the following services to Spectrum Health

  • Brand communication strategy
  • Campaign strategy and advertising development
    • Brand
    • Service lines
    • Regional hospitals
    • Spectrum Health Medical Group
    • Education events
  • Digital media placement and management
Spectrum - Outdoor
  • SH Asset 01

    Spectrum Health

  • SH Asset 02

    Health Beat

  • SH Asset 03

    Expect Extraordinary

  • SH Asset 05

    Med Now

  • SH Asset 06

    Here for Your Health

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