ddm partnered with St. Julian Winery to implement a comprehensive digital advertising campaign that drove online sales and in-store traffic for 2018.
St. Julian Winery Client Profile
The campaign was initiated with an analysis of historical sales and traffic data used to build a year-long digital advertising plan with goals for increases on both sides. ddm utilized a combination of Facebook promotions, paid search, remarketing, and display tactics to drive awareness and promotion-based ads. This also increased brand awareness and improved brand perception of St. Julian. Through a series of event promotions, we were able to consistently sell out events across multiple store locations.
ddm determined that 68% of total online sales resulted from email campaigns targeting newsletter subscribers or wine club members. From this, ddm built digital campaigns aimed at attracting new users. By converting new users to purchase a low-cost item, sign up for newsletters, or become a wine club member, this helped build St. Julian’s subscriber list. By building the customer base through paid media, it allowed St. Julian to drive continued online sales through repeat customers.
In 2018 alone, online sales increased by 120% and in-store revenue increased 35%.
About St. Julian Winery
St. Julian Wine Co. has been owned and operated by the same family for four generations. Their passion for local farms, real Michigan fruit, and the production of quality wine and juice have been upheld for nearly 100 years. This long-term commitment to quality fruit from the Lake Michigan shore has made them the most-awarded winery in Michigan. Visit www.stjulian.com to learn more.