Community Health Centers Increasing brand awareness
Even as one of Central Florida’s largest non-profit organizations, Community Health Centers was struggling to increase awareness of its mission among key business, industry, and philanthropic influencers.
ddm developed a targeted digital, social, and PR strategy that was designed to reach community and business influencers in the greater Orlando market. In addition, several ongoing executive blogs and thought leadership articles were written and published to help position the CHC physicians and executive team members as experts in their field.
Through targeted campaigns and proactive media relations efforts, several high-profile placements were secured for the health system. These results complemented an overall growth in social media engagements, across multiple platforms with key audiences and influencers throughout the region.
- Marketing + Communications Strategy
- Content + Communications
- Media Planning + Buying
- Branding + Design
Throughout the country, Federally Qualified Health Centers (FQHCs) have become an integral part of the health care safety net for a vast majority of both uninsured and underinsured patients needing care. It’s becoming more important than ever for these health centers to increase their awareness and reputation among patients.