Christian Schools International Event promotion
Founded in 1920 with eight charter members, Christian Schools International (CSI) is focused on serving hundreds of Christian schools in North America and beyond. Among its offerings to the Christian school marketplace, CSI has an illustrious history of developing and distributing highly respected Bible curriculum. In support of this, CSI developed the inaugural Bible Instruction Symposium in February 2018 to enhance how CSI supports its member schools in Bible education.
In partnership with CSI, ddm developed a comprehensive awareness campaign to promote applications to the new Bible Instruction Symposium by positioning the opportunity for administrators to nominate educators to apply.
Within a 30-day window, ddm designed a mix of digital and traditional resources, promoting the event and effectively capturing nominations from the worldwide educators attending this exclusive professional development opportunity. Additionally, ddm filmed a video with CSI leadership, highlighting how the Symposium came to be and the organization’s partnership with the Museum of the Bible.
CSI successfully recruited a pool of over 80 applicants, achieved full enrollment at the Symposium, and has continued to repeat the event annually since 2018.
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