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Christian Schools International Event promotion

Challenge

Founded in 1920 with eight charter members, Christian Schools International (CSI) is focused on serving hundreds of Christian schools in North America and beyond. Among its offerings to the Christian school marketplace, CSI has an illustrious history of developing and distributing highly respected Bible curriculum. In support of this, CSI developed the inaugural Bible Instruction Symposium in February 2018 to enhance how CSI supports its member schools in Bible education.

Solution

In partnership with CSI, ddm developed a comprehensive awareness campaign to promote applications to the new Bible Instruction Symposium by positioning the opportunity for administrators to nominate educators to apply.

Within a 30-day window, ddm designed a mix of digital and traditional resources, promoting the event and effectively capturing nominations from the worldwide educators attending this exclusive professional development opportunity. Additionally, ddm filmed a video with CSI leadership, highlighting how the Symposium came to be and the organization’s partnership with the Museum of the Bible.

Result

CSI successfully recruited a pool of over 80 applicants, achieved full enrollment at the Symposium, and has continued to repeat the event annually since 2018.

Through a combination of traditional and digital tactics, ddm was able to develop an integrated and comprehensive awareness campaign for the Bible Instruction Symposium. Our team members played an integral role in leading the marketing and creative strategy that allowed for a successful, and fully attended, inaugural event.
Services used:
  • Content + Communications
  • Branding + Design
Christian Schools International hosted a professional development symposium at Museum of the Bible in Washington, DC, in February 2018. This exclusive opportunity focused on ways Christian schoolteachers could advance and improve Bible instruction for their students. Hosted at the culturally significant Museum of the Bible, participants were able to dive into the specifics of Bible education for their respective grade levels. Christian Schools International has a long history of providing highly respected and exceptional Bible curriculum. This annual symposium will continue to enhance the ways CSI supports their member schools in Bible education.
Symposium Materials
Symposium Materials
Within a 30-day window, ddm designed a mix of digital and traditional resources to promote the event and capture nominations from worldwide educators to attend this exclusive professional development opportunity. CSI successfully recruited a pool of over 80 applicants, achieved full enrollment at the Symposium, and plans to repeat the event annually.
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