Hoekstra Transportation Rideshare scheduling + management web tools
Challenge
Hoekstra Transportation developed an innovative, progressive, ultra-luxury rideshare program called My Ryde. The service was created to merge a luxurious experience with a timeshare membership structure for corporate executives and families in the Grand Rapids, MI, area.
As part of the launch, Hoekstra Transportation was looking for a functional web application to power booking requests and vehicle availability. With established internal processes, an off-the-shelf solution would not scale successfully with the projected growth of the program beyond the next three years.
Solution
ddm worked with My Ryde to scope the requirements of the web application to complement internal processes such as booking approval, check out and check in, vehicle mileage tracking, and driver assignment. Using Vue, a JavaScript framework, we custom built the platform to accommodate all features of the service and to scale with a growing fleet and customer base.
Result
The ability to house all of My Ryde’s customer bookings and administrative work within the same platform streamlined processes and reduced the amount of administrative tracking and paperwork needed. Administrators were able to quickly and efficiently generate customer itineraries and communicate changes or confirmations with customers as their reservation approached.
- Content + Communications
- Branding + Design
- Web + Apps
