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Manufacturing

Lumbermen's Branding + product launch

Challenge

After numerous years as distribution partners, Lumbermen’s purchased Michigan PreStain. Among its assets, Michigan PreStain had developed a proprietary process of milling and finishing dimensional wood to produce the character of vintage planking with the convenience of modern engineering.

Solution

Lumbermen’s leaned on ddm to help develop a new brand from the ground up. New name. New identity. New positioning. The brand Great American Spaces was built around the experience of bringing the outdoors in with real warmth, real texture, and real vintage character for walls, ceilings, and more.

Result

With its brand clearly defined, we applied it to product positioning, product architecture, sales materials, packaging, website, social media channels, advertising, and other marketing tactics. The result was a brand that embodied the multi-faceted qualities of Lumbermen’s new wood planking product.

This was a perfect example of the types of challenges we love to help solve in partnership with our clients. Being involved from the very beginning in developing the name gave us priceless information that helped us when developing the visual portion of the brand.
Services used:
  • Web + Apps
  • Branding + Design
  • Content + Communications
  • Marketing + Communications Strategy
  • Media Planning + Buying
Lumbermen’s was well versed in distribution, but selling a product line that had to be manufactured, branded, and marketed was entirely new for them. Lumbermen’s sought the skills of ddm to create a national brand and marketing effort.
Facebook advertising (Great American Spaces)
Facebook advertising (Great American Spaces)
Wood sample labels (Great American Spaces)
Wood sample labels (Great American Spaces)
Website (Great American Spaces)
Website (Great American Spaces)
Display boards (Great American Spaces)
Display boards (Great American Spaces)
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Articles + Ideas
How to nail your brand launch or rebrand

Considering a brand launch or a rebrand this year, or even next year? Before you even think about it, read through our three-step process and key challenges to avoid.