Priority Health Salesforce Marketing Cloud journeys
Challenge
The ddm team has been assisting Priority Health with its robust email marketing strategy since 2014. At the time, Priority Health’s marketing team had innovative ideas and a strong strategy for growth but needed support to create those experiences in Salesforce Marketing Cloud because of the extensive HTML and AMPscript skills needed to build out solutions.
The first project awarded to ddm was to create responsive email templates based on Priority Health’s new brand. From there, ddm continued to help Priority Health intermittently with AMPscript emails and providing back-up as needed.
Once Priority Health implemented the data connector between its Salesforce CRM and Marketing Cloud, we were asked to launch a targeted onboarding campaign using Salesforce Marketing Cloud’s Journey Builder.
Solution
Salesforce CRM & Marketing Cloud
ddm helped Priority Health create the highly personalized emails using AMPscript, set up the Journey steps and identified any data inconsistencies to ensure the right emails went to the right people.
Journey Mapping
This initiative involved multiple journeys and was meant to encourage members to set their communication preferences to ensure members receive the emails that they want, in the way they want them. Additionally, we helped launch Priority Health’s first SMS campaign. We coded personalized content into the messages and tested the process.
Result
According to our Priority Health partners, in the onboarding campaign, email open rate increased by 47% and click-through rates by 50% over past onboarding efforts.
- Marketing + Communications Strategy
- Email + Marketing Automation
ddm, from day one, has been amazing to work with. The quick responses and ability to step in when things get crazy have been a huge help. The best thing I would have to say is knowing I have a teammate that I can come to with ideas, map them out together and then make them happen. It’s a pretty great feeling.
Marketing Operations Manager, Priority Health
The knowledge and support that ddm has given our team is priceless. Their expertise and willingness to collaborate with our team has helped us grow so much as a company in Salesforce Marketing Cloud. Our team has been put to the test to help steer digital automation and we are succeeding— with the help of ddm.
Marketing Operations Manager, Priority Health
