Providing expertise and solutions for communicating with members.
Priority Health is a nationally recognized nonprofit health benefits company affiliated with Corewell Health. For more than 30 years, Priority Health has offered innovative health care benefit plans and products while investing heavily in the communities it serves.
Challenge
The Priority Health team had developed innovative ideas and a strong strategy for growth but needed support to improve its experience in Salesforce Marketing Cloud.
As Priority Health implemented the data connector between its Salesforce CRM (customer relationship management) and Marketing Cloud, ddm was asked to launch a targeted onboarding campaign using Salesforce Marketing Cloud’s Journey Builder.
ddm has worked with Priority Health for several years, and we continue to help its team with SMS and email automation, as well as back-up support as needed.
solution
ddm helped Priority Health set up automated systems that sent hundreds of targeted emails to its members. With documentation and training from our team, Priority Health can tailor those systems as needs change.
Results
Our work with Priority Health showcases ddm’s ability to manage multiple complex projects. From initial strategy sessions and coding to copywriting and graphic design, ddm’s teams have been vital in developing ongoing email automation and personalized solutions for Priority Health and its members. Since the beginning of our partnership, we’ve built and sent thousands of emails. From early January 2014 to early September 2021, the average open rate was 34.2%, which was 12.5% higher than the industry average.
The knowledge and support that ddm has given our team is priceless. Their expertise and willingness to collaborate with our team has helped us grow so much as a company in Salesforce Marketing Cloud. Our team has been put to the test to help steer digital automation and we are succeeding—with the help of ddm.
– priority health Contact
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