Engage customers through marketing automation
You’ve heard of marketing automation, but what does it mean for you? And why should you care? Studies show that 50% of high-quality leads through company websites never get a response from the business. That’s a problem! You likely lost a customer. Marketing Automation is the solution for consistent and timely communication.
Having an integrated and automated marketing strategy will save your company money, and guarantee no customer falls through the cracks or gets stuck in the funnel.
In this webinar, we’ll walk you through the basics of marketing automation, why it’s important, how you can implement marketing automation yourself and the common challenges you may run into.
Good planning leads to great implementation
We are here to help make it even easier to build a marketing automation solution with a step-by-step worksheet. We hope this resource helps you make real progress toward automating some of your marketing communications.
Speakers
Christa Savickas
Christa Savickas has more than a decade of experience in email marketing strategy and website design. We hear time and time again from our top clients how happy they are with Christa’s lead generation and lead nurturing strategies. She has extensive experience with platforms like Salesforce, MailChimp, Campaign Monitor, and Constant Contact, just to name a few.
JoAnne Gritter
As ddm’s Integrator, JoAnne Gritter is responsible for oversight of cross-team quality, process and collaboration. Prior to this leadership role, she served as a creative and technical lead for many of ddm’s financial services clients. Her expertise in technical design, marketing automation, database publishing and process improvement is highly valued by ddm and our clients.