In April of 2021, ddm had the pleasure of joining the Investment Management Education Alliance (IMEA) for a podcast panel discussion about how marketing teams can support sales in this era of hybrid communications.
IMEA focuses on providing investor education and financial industry best practices for its 30+ member organizations including AMG, Charles Schwab, Franklin Templeton Investments, Nationwide, and T. Rowe Price. IMEA’s Education Council leverages the expertise and experience of member firms to identify critical education issues and ways the IMEA and its members can address them.
In the podcast, we discussed shifts in lead generation strategies, omnichannel approaches, consistent messaging across channels, how data models have evolved over the last year, and much more.
The podcast was moderated by ddm content manager Christine VanTimmeren and features the expertise of our digital marketing manager Troy Boehm and marketing automation manager Christa Savickas.
Take a listen!