Andrea Ness, Author at teamddm

Andrea Ness

Andrea oversees the media team, leads media strategy and planning, and consults with team members on digital and social media marketing. She has more than 20 years of experience in content and digital marketing, in addition to building social and digital media teams. Andrea enjoys forming relationships with people at all levels of an organization. Outside of work, Andrea likes to spend time with her two sons and other family members. She once worked for the mouse himself as a Disney cast member.

Insights by Andrea Ness

Using LinkedIn for demand and lead generation.

Published, Media Planning + Buying

“Work smarter, not harder” is the overriding mandate in the marketing world — once sage advice, now a universal corporate edict. Budgets are smaller. Tactics that guarantee measurable results are the new default. The need to maximize every minute of your time and dollar of your spending allotment is paramount.
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Dynamic creative has become the new normal.

Published, Branding + Design, Media Planning + Buying

In a world ruled by dynamic creative, one of the biggest hurdles for advertisers is relinquishing this most basic level of control over their final product. Read on as we sort out the thinking behind this momentous shift and provide rationale on why handing over the reins may be to your benefit.
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4 strategies for creating a high-performing B2B social media post.

Published, Media Planning + Buying

As a B2B organization, it can be difficult to create inspiring and engaging social media posts. In Sales & Marketing Management, ddm Media Director Andrea Ness walks through four strategies that can help boost your company’s social media presence.
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Insights by Andrea Ness

Using LinkedIn for demand and lead generation.

Dynamic creative has become the new normal.

4 strategies for creating a high-performing B2B social media post.