Erik oversees the marketing automation team in addition to strategy and development. His career started as a graphic designer. Over time, he taught himself how to program in several different languages and worked in IT before coming to ddm. He believes marketing automation is complex and infinitely saleable and enjoys seeing the team’s abilities grow. Erik loves cooking, is an avid boater, and sci-fi fanatic.
Insights by Erik Michal
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Nine steps for a successful marketing automation strategy.
Marketing automation has the potential to boost your brand awareness and help your business build new relationships. But only if it’s done right. Here’s how.
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5 ways to use marketing automation to improve team efficiencies.
In the current era of rapid technological advancements, marketing automation has become a fundamental asset to any business. It has the potential to not only streamline operations, but also to significantly boost team efficiencies. As we explore its various applications, we would like to highlight how it can transform day-to-day tasks, foster innovation, and ultimately enhance performance.
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Automated lead nurturing: an essential tool in today’s marketing toolkit.
The majority of high quality leads received through a company’s website never receive a response. Among the leads that do receive a response, 78 percent take more than an hour to respond to. Research suggests we will lose a customer’s attention unless they receive a response in 5 minutes or less.