Jessie oversees the project management department, which involves mentoring others. She is a project manager and calls herself “the taker of all the notes.” Jessie has worked at ddm for more than a decade and loves seeing the success of clients and fellow project managers. When she isn’t working, Jessie enjoys running, baking, reading, and sewing. She is a mom and her family’s version of a cruise director: the organizer of activities and the person who keeps everyone else on schedule.
Insights by Jessie Marotte
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From prospects to customers: sales strategies enhanced by marketing automation.
Enabling your sales team to reach their goals by giving them the resources they need makes sense, right? What if we told you that adding marketing automation to that process could greatly enhance their sales quota? You’re probably intrigued at the very least.
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The brand matrix: decoding financial brand architecture.
It comes as no surprise that financial services companies, and banking in particular these days, are rife with mergers and acquisitions.
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Cracking the code: SEO realities and the quest for digital domination.
At its core, search engine optimization (SEO) is a strategy used to improve your website’s rankings in search results, using keywords that you deem crucial to your site’s success. With over 5 billion internet users worldwide—many searching for products, services, and businesses like yours—SEO should be at the top of your list of things to get right.
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Where to begin on your social media journey.
Long gone are the days when social media was only a way to connect with family and friends online. Now, it’s crucial for businesses to establish a social media presence to reach both new and existing customers.
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Doc’s orders: marketing automation for healthcare providers.
In today’s rapidly evolving healthcare industry, patient engagement has become a critical factor in delivering high-quality care and driving positive outcomes. The ability of healthcare providers to effectively connect with and engage patients directly influences their trust, satisfaction, and loyalty.
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Brand blitz: manufacturers unleash the power of consistent impact.
When thinking of an organization’s brand, most people immediately think of its products, logo, and slogan. However, a brand is more than just these visual aspects; it encompasses customer experience, reputation, and an organization’s values.
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Ridiculously simple keys to caring for your existing clients.
With any business, growing is the name of the game. As the saying goes, if you’re not growing, you’re dying. While many may believe that the focus should be on acquiring new customers, we propose that caring for your existing customers is even more vital.