Meagan plans, writes copy for, and posts organic social media content. She also contributes to ddm blog articles and other copywriting needs. Meagan was a news reporter before transitioning to social media management and enjoys the ability to tell stories, no matter if they’re for people or brands. When she isn’t scrolling on TikTok, Meagan enjoys traveling, shooting film photography, and going to concerts with her husband.
Insights by Meagan Saxton
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Social listening and essential response: how to use social media to your brand’s advantage.
Using social media as a tool for customer service is a cornerstone of digital marketing in the 21st century. However, it isn’t as simple as firing off a series of posts on X in response to angry customers. In fact, responding to customers when they are angry is merely one component of a broader social strategy — one that’s only necessary if the other components are struggling to amplify your brand’s message.
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Defining and reaching your target audience.
When competing with other brands to find the best channels needed to reach your audience, developing an effective marketing strategy might feel like throwing darts blindfolded.
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Six tips for mentoring early-career marketers.
We’ve all worked with someone we could always count on for guidance. That senior-level colleague you looked to for advice on best ways to climb the corporate ladder, or suggestions on