Paul oversees the interactive department, working to grow teams and team members to provide amazing service and high-quality websites and mobile apps. He brings more than two decades of combined experience in website planning, writing, and development to his role. When he isn’t working, Paul runs a variety of 5k and 10k races, doing fundraising for mental health or autism awareness. He also assists with a local university’s sports video production. Paul is a husband and father of two daughters.
Insights by Paul DeLeeuw
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Your best salesperson, revisited: the power of a good website among today’s digital marketing tools.
Your website should be your best salesperson. It’s often the first point of contact with your company’s products and services for the majority of potential customers. Anything from a Google search to a radio ad or a highway billboard can send people to your website to learn more, making it a critical first step on your customers’ journey.
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Privacy is security: how businesses can earn trust while handling individual data online.
Consider the humble company-issued laptop to understand how intertwined online privacy and security have become.
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Website accessibility: How to make your website accessible for all.
Following website accessibility guidelines isn’t just about improving the experience for some, it improves the experience for all. We’re sharing the practical adjustments you can start making.
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How to use continuous improvement to optimize your website.
You wouldn’t let your house fall into disrepair. Don’t let your website either. Having a great website is about more than just a successful launch. It needs consistent maintenance. Here’s one way to approach it.
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Trouble? Shoot!
Even if your website is functioning at peak performance, occasional issues are inevitable. Make sure fixing them doesn’t drain time and resources. Help troubleshooters identify the problem quickly and efficiently.