This article explores the importance of website accessibility in the healthcare industry, covering legal obligations, best practices, and the far-reaching benefits of embracing inclusivity.
Understanding website accessibility
In the digital realm, the ability to fully access a website is the equivalent to having an open-door policy. It means that every click, scroll, and tap leads to a meaningful experience for everyone, including those with disabilities. Neglecting accessibility can create barriers and alienate individuals who deserve equal engagement.
Common barriers in healthcare websites include images without descriptive captions, perplexing mazes of navigation, and forms that are unusable with screen readers.
Considerations
- Compliance guidelines
Think of compliance guidelines like the Americans with Disabilities Act (ADA), Section 508, and the Web Content Accessibility Guidelines (WCAG) as a compass for creating an inclusive digital experience. They ensure legal compliance and break down barriers for users. At ddm, our target is typically the WCAG 2.1 standard, aiming for an AA (double-A) grade. While AAA is ideal, it’s challenging to achieve and maintain. AA represents a significant leap from A, demonstrating a strong commitment to usability without being overly complex. You can work toward AAA guidelines as resources become available, but don’t let perfect be the enemy of good. Check out the WCAG 2.1 quick reference for some valuable information.
- Website design and development
Designing for accessibility is like speaking a universal language. Prioritize font legibility, vibrant color contrasts, and seamless navigation. Responsive design and keyboard-friendliness welcome all visitors, and adding captions to multimedia content ensures inclusivity.
- Testing and auditing website accessibility
Just as you prioritize physical health with regular check-ups, websites need recurrent accessibility audits and testing. These actions identify and resolve new barriers that can unintentionally emerge as web content evolves, ensuring compliance, enhancing the user experience, and promoting inclusivity. We recommend using tools like Monsido and Accessibe that offer valuable feedback, especially if you haven’t focused on accessibility before. However, remember to address underlying code and content issues. Look for repeated errors that might share a common cause, as a single line of code can fix issues with hundreds of occurrences.
- Remediation, training, and awareness
Addressing accessibility issues requires a multi-faceted approach. Remediation strategies involve collaborating with designers, writers, and developers to implement fixes, ensuring content is understandable and navigable for all users. A shift towards accessibility begins educating content creators, empowering them to integrate accessibility from the outset. This isn’t just about rules; it’s about fostering a sense of shared responsibility and ensuring that your website remains a beacon of equal access to all who engage with it.
- Monitoring and maintenance
Sustaining accessibility for a website is similar to nurturing a living creature. Regular check-ins and updates are essential for a robust digital foundation. Addressing user feedback and resolving accessibility hiccups in real-time demonstrates your commitment to equal access.
Beyond compliance
Website accessibility goes beyond legal requirements. It’s about creating a digital space that welcomes everyone, promoting trust and expanding your reach. Plus, there’s an added bonus to accessibility efforts—those accessibility fixes can give your SEO a boost. Improving content for screen readers helps search engines understand and rank your site better.
Accessibility is for everyone. One in 12 men are colorblind, and one in 200 women. That means between three and five percent of the population may have difficulty using your website if you don’t consider accessibility in your design. Whether your users have a disability or are just looking for an easier way to access information—hello captions for videos at low volume!—accessibility improvements are a win-win. At ddm, we get it. Your healthcare organization’s digital journey is a testament to compassion and care. We’re not just experts; we’re your partners in creating a digital space that embraces everyone. Get in touch today and let’s make your website resonate with every visitor.